Tuesday, March 15, 2011
Win, place, or show?
First off, congratulations to Mrs. D. Heller of Ajax who won her lawn services for the year, Miss K. Varlow of Courtice and Mr. B. Parker of Whitby who both won Eco Lawn over seeding in our home show giveaway.
Which brings me to my next thought: Home shows- are they worth doing?
For three years now we have been present at the Oshawa Home Show and for three years we have watched a dwindling attendance where at times there were more vendors than potential customers to talk with.
A sad fact and one that has us questioning our involvement in future home shows.
It's not like we're a big ticket service like landscaping, or renovations where one job is the difference in success and failure. We have to explore the bigger picture of residual income where we do our best to create a happy customer who becomes a repeat customer.
Don't get me wrong, we did well enough selling Eco-Lawn and lawn care programs to cover our costs and time. We even have some promising leads that will be the difference down the line.
Yet, when the result doesn't out weight the desire and effort you have to ask some hard questions. Do we win when we place at the show?
Right now an affirmative response would have to come with a twisted arm.
Next year...who knows. we'll cross that bridge when we get there provided my sore feet recover.