I've been in the lawn care business for 22 years, and when I started my own company 18 years ago, I wanted to create something different. So, I set out on a course 180 degrees from other companies. I wanted to have a company that didn't up-sell the customer, that provided services the lawn needed, no cold calls, no negative billing, no ghosted applications, to take responsibility and fix mistakes when they were made---I wanted to restore trust in an industry so destitute of those values.
All these years later, I and my wife now step down and head into a new venture of retirement, and pass the torch to another company to carry on our legacy.
Yet the question remains. Were we right in what we created?
Yes.
We never dropped below 90% retention. We never constantly increased prices, and when new innovations in lawn care were adopted, our customers never questioned changes due to the trust and goodwill they had in us.
The out pouring of well-wishes and sadness at our decision to move on left us overwhelmed.
Not only will our customers miss us, but we will miss them too---many have been with us for years and are viewed as friends/ family.
A heart-felt thank you to all. ,
No comments:
Post a Comment