Friday, January 24, 2014

It's not too cold for cold calling

Are you thinking about your lawn under all that snow and ice? To tell you the truth, neither am I. However, don't be surprised if there's a knock at the door soon- if it hasn't happened already- and you open it to find some doe-eyed, high school student with rosy cheeks and a fluorescent vest, asking you if you'd like a free quote for lawn care.

I don't begrudge someone of the younger generation trying to make a buck. Au contraire, I applaud their fortitude to be out in these temperatures hoofing it from to door to door. That's a tough job for little pay.

Perhaps that's part of the initial sell- making you feel sorry for some kid shivering and freezing in the cold trying to make quota?

I am also not trying to tell you who should step foot on your lawn if you want a particular service...there are plenty of lawns out there for everyone...so, whatever turns your crank.

I do however, like to educate those willing to listen. I have worked for the big guys so I speak from experience when I say, I have witnessed the deception and empty promises first-hand.
The best advice I can pass along is: be aware of what is involved when you sign on the dotted.
Understand what you are getting into before you get into it...or in other words do your homework.

It's quite simple really. A few minutes on the web checking sites like Homestars, or the Better Business Bureau website can save you a pounding, financial headache somewhere in the not-to-distant future. There are great reviews revolving around both positive and negative experiences with most companies that can help you decide your course of action.

If you don't have access to a computer then ask around. Talk to neighbours and let them weigh in before you decide.

Remember not all companies operate in an underhanded way and with a little investigation you can uncover those who put customers ahead of the cold-call bottom line.

Don't fall victim to a numbers game that many of the bigger companies play and protect yourself first.

Otherwise your, "yes" to a free quote, may become, "yes" to a quota, where service/billing will begin in late March despite your protest.

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